March 19, 2010

VisionMap Leverages Blue Marble’s GeoCalc Coordinate Transformation Technology for Inclusion within the A3 Digital Mapping System

Gardiner, Maine — March 19, 2010 – Blue Marble Geographics ( is pleased to announce that VisionMap Ltd. ( will be licensing their GeoCalc Coordinate Transformation Technology to be included within the A3 Digital Mapping System. A3 is an aerial mapping system with highly efficient image acquisition capabilities and an automatic processing system, which enables automatic processing of multiple photogrammetric products from one flight. Blue Marble’s geospatial data manipulation and conversion solutions are used worldwide by thousands of software developers, surveyors and GIS analysts at software companies, universities, oil and gas companies, civil engineering, surveying, technology, enterprise GIS groups, government and military organizations.

“Blue Marble is pleased to be working with VisionMap,” stated Blue Marble Account Manager Adam Hill. “Through the use of Blue Marble’s GeoCalc development tool, VisionMap will be saving an incredible amount of time throughout their entire A3 product-development lifecycle. Using GeoCalc within the A3 Digital Mapping System will ensure reliable and accurate geospatial data & coordinate transformations, and will provide VisionMap with a considerable ROI for many years to come.”

“Blue Marble’s expertise and experience in providing geospatial development solutions will ensure that VisionMap’s A3 customers will be able to fly and operate anywhere around the world, using the most powerful and reliable coordinate transformation library available today.” Stated VisionMap VP of products, Erez Shor.

About the A3 Digital Mapping System:
VisionMap A3 digital mapping system set a new standard for productivity in the geospatial data industry. The technology empowers aerial survey providers to fly at higher altitudes and to acquire images of larger areas – without compromising resolution and accuracy of the processed photogrammetric products. The integral, fully automatic and highly-efficient processing system enables mapping providers to deliver top grade products in less time and with substantial reduction in operational and processing costs. VisionMap A3 systems are deployed in Europe, the US and the Middle East.

About Blue Marble’s GeoCalc Development Technology:
Blue Marble’s Geographic Calculator application is the worldwide standard coordinate conversion tool. Blue Marble offers the underlying coordinate conversion capability of the Geographic Calculator within GeoCalc, an easy to use, affordable option for organizations’ commercial and internal application development.

Over 12,000 coordinate system conversions are supported with pre-defined linear and angular units, ellipsoids, geodetic datums and coordinate systems. GeoCalc contains many advanced survey data conversion tools and is shipped with stock dialogues ready to embed in your cross platform application supporting Windows, Linux, UNIX, 32 and 64 bit and a variety of development environments.

GeoCalc 6.4 is a fully object-oriented Class Library for software developers. It relies upon an XML data source, contains EPSG v6.18 (European Petroleum Survey Group) and provides support for WKT (well-known text). GeoCalc 6.4 includes new tools for improving data quality management from a development level and supports a variety of development environments and platforms. In addition, GeoCalc 6.4 is scalable and interoperable supporting your custom definitions and any other coordinate system database.

For Blue Marble Sales Inquiries, Please Contact:
Adam Hill, Account Manager, Blue Marble Geographics
+1-207-582-6747 ex.25 / 1-800-616-2725 ex.25

For VisionMap Sales Inquiries, Please Contact:
Naomi Saar-Hacham, Product Marketing Manager

About Blue Marble Geographics:
Blue Marble Geographics of Gardiner, Maine is a leading developer and provider of geographic software products that provide sensible solutions for users and developers of geographic data. Blue Marble has been writing GIS software tools and solutions for over 15 years and currently serves hundreds of thousands of users worldwide. To learn more visit us at

About VisionMap Ltd.:
VisionMap LTD. is a leading provider of state-of-the-art digital automatic aerial survey and mapping systems. VisionMap’s unique technology created innovative data acquisition and data processing system which optimizes mapping work and sets a new standard for productivity in the geospatial data industry. Bringing together deep insight in geospatial data market challenges and multidisciplinary expertise in photogrammetry, mapping, electro-optics, and computer vision — VisionMap’s team has succeeded in developing a fully operational automated aerial mapping system, and it is working on future applications which will expand existing geospatial data capabilities even further. For more information, visit

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